When popular youtube sneaker "unboxer" Foamer Simpson did a ten episode deal with Complex entitled "Fresh Out the Box", I thought that I'd just be taking the footage and throwing bug on it and then exporting. But when I got the idea to incorporate B-roll from the net to match his stories and general commentary I got the freedom to be a post-producer in making the decisions on the content to incorporate and arrange in all the episodes. It was a refreshing change of pace to take my eyes off of promos and sizzles to work on an episodic show. I did all ten eps, and I believe after his licensing deal was up he took his show back to its original youtube channel. The acquisition of material from youtube channels into big brands is interesting. Something I've been paying attention to for a while now.
